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Advertising, Evidence & Expertise in the Care of Pediatric Patients


Charles Blum, D.C. Bio 


Journal of Pediatric, Maternal & Family Health – Chiropractic ~ Volume 2010 ~ Issue 4 ~ Pages 163 -167 




The purpose of this paper is to address various factors that need to be considered when a chiropractor advertises their expertise in treating pediatric patients on their website.  The specific factors range from evidence based practice and literature to safety of care, as well as commonly accepted chiropractic pediatric standards of care.  After completing many hours of post-graduate education in pediatric care, using your website to advertise this particular area of expertise is an appropriate way to inform the public of your specific services.


Key Words: Chiropractic, advertising, marketing, pediatrics, website, internet, evidence based, best practices


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